BIOGRAPHY
ACHIEVEMENTS
Business, sports marketing and media expert
British Touring Car Championship
2023 Honda LKQ Starline Racing
2022 CUPRA Autobrite with JourneyHero
2021 British Endurance GT3 Champion - McLaren
Michelin Le Mans Cup
Multiple race and class winner in GT and saloon car racing including GT Cup
FIA Silver ranked driver
Scored podium finishes in half of all races entered to date (Driver DB)
Development driver and coach for multiple manufacturers
RACING CAREER
Will is a championship-winning professional racing driver who has raced in the British Touring Car Championship (BTCC), British GT and the Michelin Le Mans Cup.
Currently graded as a Silver by the FIA, Will was the 2021 British Endurance Champion in a McLaren GT3 regularly competes in sports car series alongside private clients.
He is a Grade A ARDS instructor who works closely with clients to improve their track and race performance.
In addition, he has raced, coached and acted as development driver for manufacturers including Brabham, McLaren, Mercedes AMG and Praga.
Will took an unusual route to top level motorsport. With no karting background or family funding, he has to build network and skills in sports marketing.
BUSINESS & MEDIA
Will’s first job was as road tester on Autocar Magazine with Haymarket Publishing. This gave him a break into media and advertising in magazines and television which led to more racing opportunities
He eventually moved into performance vehicle marketing roles at Jaguar Land Rover before starting MP Media, which was acquired by Chime Sports Entertainment where he became VP.
Will worked with the motorsport division of Anglo-American sports car company Brabham Automotive helping to develop the BT62 and raced the car alongside David Brabham in the marque’s return to competitive motorsport in 2019. The duo ultimately scored a first-place finish with Will setting fastest lap of the race.
