Racing Driver • Sports Executive
WILL
POWELL
Championship-winning racing driver competing in BTCC, British GT, and international endurance racing. Founder of Octane Group Dubai.
About
A RACING
JOURNEY
Will Powell is a championship-winning endurance racing driver and sports executive who brings a rare dual perspective to everything he does. From road testing for Autocar Magazine to competing at the pinnacle of British motorsport, his path into professional racing is as unconventional as it is impressive.
Today he competes at the highest levels of British and international motorsport while leading Octane Group, a consultancy operating across the UK and Dubai. His achievements on track include the British Endurance Championship title, BTCC campaigns, and international prototype racing.
Full Biography"RACING IS A BUSINESS — AND THE BUSINESS OF RACING IS WHAT DRIVES EVERYTHING FORWARD."
On Track
RACING HIGHLIGHTS
BTCC
Two seasons competing at the pinnacle of British motorsport, racing a CUPRA Leon and Honda Civic Type R against the best touring car drivers in the country.
British Endurance
Championship victory racing a McLaren GT3, confirming Powell as one of the UK's most accomplished gentleman racing drivers.
Michelin Le Mans
International prototype competition in the Michelin Le Mans, expanding beyond GT racing into one of the most demanding disciplines in motorsport.
24H Series
Competing in the Hankook 24H Series Middle East, racing a Toyota GR Supra GT4 with Sustain Racing under the lights at circuits across the UAE.
Off Track
SPORTS BUSINESS
& CONSULTANCY
www.octanesport.ae Beyond the cockpit, Powell leads Octane Group, a sports business consultancy headquartered in the UK and Dubai. With a background spanning Jaguar Land Rover, Autocar Magazine, a VP Motorsport role at Chime Sports Entertainment (Wasserman), commercial consultancy for Formula E, and founding Motus One Racing (acquired by One Motorsport in 2022), he brings corporate-grade strategic thinking to every engagement.
Areas of expertise include sponsorship strategy, brand partnerships, event activation, athlete management, and commercial development for motorsport and sports businesses across the UK and Middle East.
Get In Touch
INTERESTED IN
WORKING TOGETHER?
Whether it's sponsorship, driver coaching, precision driving, media appearances, or sports business consultancy — Will and the Octane Group team are ready to talk.
Contact Will